Refactoring means improving a system without changing its purpose.We apply it to companies, products and teams as well.
Refactor is a software product studio. We design, build and launch digital products that solve real problems. Each product becomes an asset that strengthens the ecosystem and lets us keep creating the next one.
Our philosophy
In programming, refactoring means improving a system without changing its purpose. For us it means something more: continuously improving the way we create companies, products and teams.
We don't build software just to generate revenue. We build products that buy back time, create freedom and open opportunities for the people who use them, run them and build them.
We are not a consultancy. We don't chase growth at any cost. We believe a company can thrive while the people who make it up thrive too.
To design, build and launch software products that solve real problems, creating a sustainable ecosystem where business prosperity and people's wellbeing move forward together.
To become a software studio known for creating excellent products without sacrificing the quality of life of everyone involved.
Values
Six commitments we use to decide, not to decorate.
People first
Success should never be built at the expense of people.
Curiosity
We experiment constantly. We learn fast. We accept that not every idea will work.
Quality
We build solid, lasting products. We would rather do things well than do them fast.
Collaboration
The best products come out of relationships built on trust.
Impact
We solve real problems. Technology is a means, never the end.
Freedom
Software should buy back time. Automation should let people spend their energy creating.
How Refactor works
It's not a line with an ending: every product in operation funds and feeds the next one.
Every successful product strengthens the ecosystem and helps fund the next one.
Business model
Refactor builds a portfolio of software companies. Each product operates independently.
We don't bet everything on a single product. We build an organization capable of creating products over and over.
Some will fail
And that's part of the method, not a failure of it.
Others will grow slowly
Time is a form of validation too.
Some will be solid businesses
The ones that will let us build many more.
Principles
- We build assets, not projects.
- Learning is worth more than always being right.
- Growth should never come before people.
- Technology should make life simpler.
- Trust is the most important asset.
A company where creating is fun. Where experimenting is part of the work. Where business success doesn't mean sacrificing quality of life.
We believe software can improve businesses. But we also believe a company can improve the lives of the people who build it.
That is the purpose of Refactor.